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Travelling is an experience...

Global Travelers are seeking experiences in unique places and in ways they can share with the rest of the world – the ultimate connection between people and place

As Tourism Operators in Newfoundland and Labrador how do we create special opportunities and ensure that all guests leave with the story of place through experiential tourism?

Join Lori McCarthy, Entrepreneur and Operator of the award-winning company, Cod Sounds, who will share with you her unique story of growth and development as one of the top experiential  excursions in Newfoundland and Labrador.

This workshop will leave you with the tools you need to apply her award winning model to any experience your business or community would like to share with the world.

This workshop is offered in a group setting and is available to organizations, communities and small business owners that want to create or take an existing offering and join the experiential tourism industry. 



National Geographic calls Lori a “hidden gem”; Costal Living describes Forage and Fire as “one of the 8 great excursions in North America”. 

National Post says “McCarthy is reviving old customs increasingly lost in a rushed world”

In 2017, Lori was the recipient of the Hospitality Newfoundland and Labrador Tourism Innovator award and the Tourism Discovery award from the City of St. John's.


“Here in Newfoundland and Labrador food has been much more than just something that we eat, it is that which sustains a way of life and creates opportunities to share who we are. Our traditions of food gathering and preparation have deeply connected us to the land and sea for centuries and this is the story I share through my excursions....”

  Lori McCarthy, CodSounds




Where does your passion lie?

How to create your story and how to share it.

How to find the opportunity that speaks to you and your culture.

Is your idea sustainable? What is eco-tourism and sustainable tourism, where does your strength lie?

The business of tourism

The importance of knowing your market- who will you sell to and how to sell to them.

How various business operations have been integrated  experience based offerings to provide alternative revenue streams

How to price and write-up your experience


Connecting your business to other community assets to create a clustered approach to marketing.

The value of opportunity and how to partner with local providers to enhance tourism experiences. 

That special thing we do…

Why attention to detail and quality are critical ingredients to success and how adding that something special that will create lasting memories.

How to involve guests in your local traditions.

Please contact us: